Todd Greenberg has officially been announced as the NRL’s new chief executive.
Greenberg was the NRL’s head of football from 2013, after a spell as chief executive of the Canterbury Bulldogs.
• AFL boss apologises to Adam Goodes over boos
• Australia will pay for poor selections at World T20
• Is the Price right? Our Golden Slipper form guide
• Soccer fans angry that SBS ‘sold its soul’ to Optus
“We’re at a key moment in the game’s history where we can bring people together,” Greenberg told a media gathering on Friday.
“When I say ‘people’ I’m saying clubs, our players, our CEOs, our coaches, our state leagues all together, because there’s so much potential for our game to achieve and we can’t do that alone.
“It needs to be done together and we’ve got to be together to do that.”
Greenberg says his priority is to get more people playing and watching the game for the code to reach its full potential.
“More people playing the game means working closer with state leagues, empowering them to drive hard through participation, in whatever format of the game they play, boys and girls,” he said.
“More people watching the game is really about more people at stadiums, in our loungeroom watching our broadcasters and more particularly through the digital platforms that will become more [important] over the coming years. If we get those two key priorities right – more playing, more watching – we will absolutely achieve our potential.”
“We’ve got really good plans that the commission have already anchored in.
“We’ve got a principal set of values, we’ve anchored ourselves on a number of key decisions and my job is to take the next phase of that forward. I’m not looking to reinvent the wheel here, but I am looking to take the game to the next level.”
Salary cap dramas ‘on the priority list’
Greenberg said it was important the salary cap issues dogging the Parramatta Eels were resolved as soon as possible.
“It’s on the priority list. We’ll work through it systematically,” he said.
“The integrity unit are in that space right now and we’ll deal with it as we need to deal with it.
“The salary cap’s fundamental and important to us and if we need to take action we will.”
ARLC chairman John Grant was effusive in his praise for the appointment of Greenberg as chief executive.
“By any measure, Todd was a standout candidate,” Grant said.
“I said all the way through this process that we wanted three things in a CEO – firstly someone with CEO experience who can lead the game … he’s also got the leadership qualities we need for such a challenging role.
“Secondly, we wanted a good communicator, someone who can clearly articulate our message to the clubs, the states, the fans, and you the media and someone who can remain calm under pressure.
“By any measure, Todd fits this bill and more than that, the commission wanted someone with a genuine knowledge and love for rugby league.
“He watches every game of every round, whether at the ground or on our amazing television coverage. He loves rugby league.
“So Todd not only ticked all the boxes, he nailed them.”