The fifth instalment of the Big Bash League has started with a bang with crowd numbers and television audiences well up on last season.
The first five matches of BBL05 attracted average crowds of 22,205 – up just over 30 per cent on last season’s figure at the same stage.
Channel Ten has reported a 17 per cent increase in television audiences compared to last season, with the first televised matches of the inaugural women’s BBL also recording encouraging figures.
“We’re delighted with how viewers have embraced the first four days of our coverage,” network executive for BBL David Barham said.
“Our strong working relationship with Cricket Australia, including our combined marketing and promotional focus over the past six months, has had a significant impact on television viewing audiences and match attendances.”
Friday night’s clash between the Adelaide Strikers and the Melbourne Stars attracted the biggest crowd of the season to date, with 27,611 fans flocking to Adelaide Oval.
The average television audience for games, including capital cities and regional centres, has jumped to 1.05 million viewers.