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Nike splits with NBA star Kyrie Irving

Shoe giant Nike has ended its association with controversial NBA star Kyrie Irving.

Shoe giant Nike has ended its association with controversial NBA star Kyrie Irving. Photo: AP

Nike has parted ways with Kyrie Irving.

The shoe giant announced on Friday it will stop its relationship with the Brooklyn guard, who has been suspended by the Nets for what the team called a repeated failure to “unequivocally say he has no antisemitic beliefs.”

The Nets made that move on Thursday, and a day later, the company made its decision as well.

“At Nike, we believe there is no place for hate speech and we condemn any form of antisemitism,” the Beaverton, Oregon-based company said.

“To that end, we’ve made the decision to suspend our relationship with Kyrie Irving effective immediately and will no longer launch the Kyrie 8.”

That shoe was to be released later this month. Irving has had a signature line with the company since 2014.

“We are deeply saddened and disappointed by the situation and its impact on everyone,” the company said.

Irving signed with the sports giant in 2011, shortly after becoming the No.1 pick in that year’s NBA draft.

Irving’s first signature shoe was released three years later, and the popularity of the Kyrie line led to him making a reported $US11 million ($A17m) annually just from the endorsement.

The Kyrie 8 was expected to be released in the next week. Previous models of his shoes were still for sale on the company’s website Friday night.

Nike’s decision came a day after the Nets handed down their suspension, which will last at least five games, and after NBA Commissioner Adam Silver said he wanted an apology from Irving over his decision to post a link to a documentary that contains antisemitic material.

Irving defended his right to post what he wants, then refused to give a direct answer when asked Thursday if he has antisemitic beliefs.

Later, hours after the Nets issued their suspension, Irving posted an apology on Instagram for not explaining the specific beliefs he agreed and disagreed with when he posted the documentary.

“To All Jewish families and Communities that are hurt and affected from my post, I am deeply sorry to have caused you pain, and I apologise,” Irving wrote.

“I initially reacted out of emotion to being unjustly labelled Anti-Semitic, instead of focusing on the healing process of my Jewish Brothers and Sisters that were hurt from the hateful remarks made in the Documentary.”

– AAP

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