Darren Cahill, coach of two-time grand slam singles winner Simona Halep, has backed the idea of merging the men’s and women’s tours, saying it would make tennis simpler for players and fans.
Roger Federer called for a merger between the two governing bodies on Wednesday on social media, with the men’s ATP Tour chairman Andrea Gaudenzi and his women’s WTA Tour counterpart Steve Simon both welcoming the suggestion.
Australian Cahill, who has also previously worked with Andre Agassi and Lleyton Hewitt, said uniformity in rules and rankings will help all stakeholders.
“I think, hypothetically, it would be a pretty good position for a tennis player to be in, because you know that every single decision being made is made in the best interest of the game,” Cahill said.
Just wondering…..am I the only one thinking that now is the time for men’s and women’s tennis to be united and come together as one?
— Roger Federer (@rogerfederer) April 22, 2020
Governance in tennis remains fractious with as many as seven associations running different parts the game.
Besides the ATP and the WTA Tours, the sport is also controlled by the International Tennis Federation and the boards of the four grand slam tournaments.
Currently TV viewers need different pay-TV platforms to watch tennis matches and a merger of the tours would simplify television contracts and sponsorship deals.
Some great insight from @darren_cahill looking at the pros and cons of a hypothetical merger between the tours.
[📸: Getty] pic.twitter.com/6QlUyicWda
— Reem Abulleil (@ReemAbulleil) April 25, 2020
“At the moment, as a fan of tennis, if you want to try to follow tennis, whether it’s Davis Cup, Fed Cup, the WTA, the ATP, smaller events, there are so many different platforms a fan has to subscribe to and it’s confusing,” Cahill said.
“Social media becomes much easier as well, if the tours are merged. Instead of competing against each other for a social media space, that becomes all one.”
Issues over equal prize money and equal standing are roadblocks that need to be crossed, Cahill said.
“At the moment the men command a little more at the negotiating table when we’re talking about TV rights,” he said.
“I think, to a large extent, everyone will take this.
“Obviously there would be some resentment from some male players, but the majority I think would see the benefits and understand that this is the right thing to do.”