Pro-Brexit politician Nigel Farage has become the latest in a series of public figures to be ‘milkshaked’ during a rally in England’s north.
Mr Farage, leader of the Brexit Party, had a milkshake thrown at him by a bystander while campaigning in Newcastle ahead of this week’s European Parliament elections.
In videos posted online, the milkshake-lobber can be seen clutching the drink and standing still as Mr Farage and his security team walk towards him.
He then takes the lid off the milkshake container and hurls its contents at the former UK Independence Party leader.
Laughs can be heard from the crowd as Mr Farage berates his security team for not acting faster to his attacker.
“Complete failure,” he says.
“You could have spotted that a mile away.”
Northumbria Police confirmed a 32-year-old man had been arrested on suspicion of common assault and remains in custody.
The alleged attacker, Paul Crowther, said he did not know Mr Farage was in town so used the opportunity to launch the GBP 5.25 (A$9.65) banana and salted caramel drink.
“It’s a right of protest against people like him,” he said while being detained.
“The bile and the racism he spouts out in this country is far more damaging than a bit of milkshake to his front.”
Mr Farage took to Twitter soon after to denounce the milkshake attack and what it meant for public campaigning, blaming the British Parliament’s inability to successfully exit the European Union after the 2016 referendum.
“Sadly some remainers have become radicalised, to the extent that normal campaigning is becoming impossible,” he wrote.
“For a civilised democracy to work you need the losers consent, politicians not accepting the referendum result have led us to this.”
Opinion polls show Mr Farage’s newly-formed Brexit Party is set to do well in the upcoming European elections at the expense of traditional parties Labour and the Conservatives.
What is ‘milkshaking’?
Milkshaking has happened to several candidates for the European elections in the past month.
They include prominent far-right figure Tommy Robinson, who has had milkshakes thrown over him twice.
Anti-feminist and UKIP candidate Carl Benjamin also suffered a milkshaking during a rally in Cornwall, and last week police in Scotland asked staff at a McDonald’s near a rally for the Brexit Party to not sell milkshakes or ice-cream during the event.
It’s not the only foodstuff that has been tossed at British politicians over the years.
In March, a man was jailed for 28 days after hitting Labour leader Jeremy Corbyn with an egg in London, and in 2001 then-deputy prime minister John Prescott punched a protester who hit him in the face with an egg.
Australian politicians too have been victims to eggings – former senator Fraser Anning famously lashed out after being egged on the top of his head, while Prime Minister Scott Morrison was on the end of a failed egging during election campaigning.
A spokesman for British Prime Minister Theresa May said “politicians should be able to go about their work and campaign without harassment, intimidation or abuse”.