First Lady Melania Trump has revealed the reason she launched an anti-cyber bullying campaign was because she believed she was the most bullied person in the world.

In a sit-down television interview with ABC News’ Tom Llamas, Ms Trump said, “I could say I’m the most bullied person on the world,” when asked about her own personal experiences that motivated her to want to combat online bullying through her “Be Best” initiative.

“You’re really the most bullied person in the world?” Mr Llamas asked to which she replied, “One of them, if you really see what people saying about me”.

Ms Trump said she wanted the initiative to focus on social media and online behaviour because of concerns of how her son Barron would be affected by trolls.

She said children needed to be educated of “social emotional behaviour” in order for them to effectively “deal with those issues” when they become older.

In the interview which took place in Africa on her first major solo trip, ABC News’ Mr Llamas pointed out that her husband, President Donald Trump frequently teased people on Twitter about their appearance, intelligence and talent.

EXCLUSIVE: First lady Melania Trump says her “Be Best” policy platform targeting online bullies is personal. “I could say that I’m the most bullied person in the world,” she tells ABC. https://t.co/iiEv5Z3ijv pic.twitter.com/CWZ7g9by27

— ABC News (@ABC) October 11, 2018

When asked whether there were people within the President’s team that couldn’t be trusted, Ms Trump responded “yes”, although she did not divulge their names.

“I give him [Mr Trump] my honest advice and honest opinions, and then he does what he wants to do.”

She said she had notified her husband of untrustworthy people in the past, and they had been removed from the administration.

“They don’t work there anymore,” she said.

In an earlier interview with reportedly his favourite morning program Fox & Friends, Mr Trump was asked why there were still people who worked for him that he thought were deceitful.

“I didn’t know people in Washington, and now I know everybody,” he said.

“I know some that I wish I didn’t know.”

“We’ll weed them out slowly but surely,” Mr Trump said.

Ms Trump launched the “Be Best” campaign back in May in the White House Rose Garden, after initially pledging to fight online bullying in the final days of the 2016 presidential election.

“The three main pillars of ‘Be Best’ will include wellbeing, social media use, and opioid abuse,” she said.

Donald Trump embraced his wife after she finished her speech and kissed her cheeks five times in a rare public display of affection before holding hands as they walked back into the Oval Office.

“America is truly blessed to have a first lady who is so devoted to our country and to our children,” Mr Trump said before signing a declaration that Monday [May 7] was “Be Best” day.