Ivanka Trump, US President Donald Trump’s oldest daughter and close adviser,  is winding up her lucrative her fashion business to focus on an “indefinite” career in politics.

Ms Trump first distanced herself from the self-titled company she started in 2014 when she entered the White House as a senior adviser.

Various reports say she has since become frustrated by the difficulties in avoiding possible conflicts of interest while serving in the Trump administration.

A spokesperson for the company said in a statement that Ms Trump’s decision had “nothing to do with the performance of the brand and is based solely on Ivanka’s decision to remain in Washington indefinitely”.

Ms Trump said she did not know “when or if I will ever return to the business”.

“But I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners,” she said in a statement.

“I am beyond grateful for the work of our incredible team who has inspired so many women; each other and myself included. While we will not continue our mission together, I know that each of them will thrive in their next chapter,” she added.

The company said licensing contracts would not be renewed and those in place will be allowed to run their course.

Ms Trump first ventured into the fashion business in 2007, when she started selling a line of jewellery.

She launched her brand in its current form in 2014. Soon afterward, the company added footwear and handbags, before expanding into areas from denim and activewear to baby bedding products.

The number of full-time employees at the Ivanka Trump brand wasn’t included in a news release about its closure.

Mr Trump, whose fortune comes from real estate development, came into office carrying a broad family business portfolio that trades heavily on the family name.

The President has made regular visits to Trump-branded properties during his time in office, prompting some critics to complain that he is using the profile of his office to promote his private businesses.

-with agencies