News World Embattled data firm Cambridge Analytica offices searched in UK

Embattled data firm Cambridge Analytica offices searched in UK

cambridge analytica data raids
The firm had reportedly harvested information from millions of Facebook users to support the 2016 Trump election campaign. Photo: AAP
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Investigators from Britain’s data watchdog have entered the London offices of a data analytics firm accused of improperly harvested Facebook data to target US voters.

About 20 officials, wearing black jackets with ICO Enforcement on them, arrived at the central London offices of Cambridge Analytica on Saturday (Friday local time), soon after a High Court judge granted a search warrant sought by the Information Commissioner’s Office (ICO).

The officials, who were let into the building by security guards, brought crates with them.

Elizabeth Denham, head of the ICO, sought the warrant after a whistleblower revealed Cambridge Analytica had reportedly harvested the private information of millions of Facebook users to support Donald Trump’s 2016 US presidential campaign.

Britain is investigating whether Facebook, the world’s largest social media network, did enough to protect data.

“We are pleased with the decision of the judge, and we plan to execute the warrant shortly,” an ICO spokesman said soon after the judge granted the warrant.

Efforts by the ICO to investigate Cambridge Analytica had hit a snag on Thursday after a judge adjourned its application to search the British consultancy group’s office by 24 hours.

facebook data collection
ICO investigators enter the London building of Cambridge Analytica. Photo: AAP

US and European lawmakers have demanded an explanation of how the British consulting firm gained access to the data in 2014 and why Facebook failed to inform its users, raising broader industry questions about consumer privacy.

Facebook Chief Executive Mark Zuckerberg said on Wednesday that his company made mistakes in mishandling data belonging to 50 million of its users and promised tougher steps to restrict developers access to data.