After Forbes revealed that Jeff Bezos was the richest person in 2018, the term Yo Pro has been used to describe successful, young people.
Yo Pro is a young professional in any industry.
According to WSP, “35 per cent of the Australian workforce are falling into the Young Professionals demographic”.
Who is a Yo Pro?
The term refers to people in their 20s and 30s who are employed in a profession or white-collar occupation.
This means they are recent graduates of universities serving in professional careers.
It has developed off the term ‘yuppie’ that was used in the early 1980s to describe a young professional working in the city.
What are the traits of a Yo Pro?
Young professionals are associated with having a obsession with success and highly spiritual.
They are viewed with being attached to the media and the newest technology.
What impact does a Yo Pro have on the community?
- Can attract and infuse young talent and enthusiastic energy into a community.
- They are organised and can altar local or ethnic politics.
- They are talented and energetic individuals who present special management challenges.
Who are well-known Yo Pros?
Mark Zuckerberg, 33, is the most well-known and has an estimated worth over $96 billion. All figures are in Australian currency.
He is the co-founder of Facebook and was ranked 10th on Forbes list of The World’s Most Powerful People.
Catherine Cook, 28, founded MyYearBook in 2005 at just 15-years-old. Now called MeetMe it focuses on helping users discover new people to chat with on mobile devices.
The site has over $25 million members and has a revenue of over $24 million. It has attracted large advertisers like Disney and ABC.
Mrs Cook has a net worth of over $38 million.