News World Bindi Irwin immortalised as Barbie ‘Shero’ for International Women’s Day
Updated:

Bindi Irwin immortalised as Barbie ‘Shero’ for International Women’s Day

Barbie Women's Day
Australian Bindi Irwin has been honoured as part of Barbie's "Shero" initiative for Women's Day. Photo: Barbie
Share
Tweet Share Reddit Pin Email Comment

Wildlife conservationist and television host Bindi Irwin has been immortalised as a Barbie as part of toymaker Mattel’s range of “Shero” dolls released to mark International Women’s Day.

Barbie has released 17 dolls based on inspiring women of the present and past, including a trailblazing film director, a snowboarding champion, a pioneering NASA mathematician and an iconic artist.

The dolls were unveiled Tuesday US time, a day before International Women’s Day.

Along with Crocodile Hunter Steve Irwin’s famous daughter the new Barbies include Wonder Woman director Patty Jenkins and US Olympic gold medallist Chloe Kim.

“As a brand that inspires the limitless potential in girls, Barbie will be honouring its largest lineup of role models timed to International Women’s Day because we know that you can’t be what you can’t see,” Barbie senior vice president and general manager Lisa McKnight said in a statement.

Barbie Women's Day
The new Barbie doll in Bindi Irwin’s likeness. Photo: Barbie

Professional golfer Lorena Ochoa, journalist Martyna Wojciechowska, soccer player Sara Gama, actress and philanthropist Xiaotong Guan, ballerina Yuan Tan, and fashion designer and entrepreneur Vicky Martin were included in the modern-day lineup, as were boxer Nicola Adams, windsurfer Çağla Kubat, chef Hélène Darroze, volleyballer Hui Ruoqi, and designer and entrepreneur Leyla Piedayesh.

Aviator Amelia Earhart, artist Frida Kahlo, and mathematician Katherine Johnson were Barbie’s selection of impactful women from history.

Barbie’s Shero program began in 2015.

“Sheroes are given the Barbie brand’s highest honor, a one-of-a-kind doll made in their likeness, in celebration of their roles in expanding the possibilities for girls everywhere,” the company said.

-with AAP

Comments
View Comments