An American news anchor has launched a $US5m lawsuit against a toy company she says has ripped off her name and likeness in a rodent figurine.

Fox News anchor Harris Faulkner filed a lawsuit against multinational toy company Hasbro, after it added the guinea pig ‘Harris Faulkner’ to the Littlest Petshop Toys collection.

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The ‘Harris Faulkner’ guinea pig figuring is part of the Littlest Pet Shop collection. Photo: Hasbro

Ms Faulkner – the anchor, not the toy – said the figurine “was demeaning and insulting” and resembled her traditional professional appearance, including complexion, eye shape and eye make-up design.

According to legal documents distributed by Deadline.com, Hasbro “wilfully and wrongfully” distributed the toy “without Faulkner’s prior knowledge or consent”.

“Through these actions, Hasbro has caused substantial commercial and emotional damage to Faulkner,” the documents stated.

The documents allege Faulkner flied a complaint with Hasbro in January and asked the company to remove the product from shelves.

Five months later, it was still available.

Hasbro spokesperson Julie Duffy told the BBC the Littlest Pet Shop toys “meet and exceed all safety standards”.