It costs an estimated $US4 million to get a slot in between the game day action, so it pays to make the most of it. These companies did all that and then some this year with their colossal budgets.
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Best of 2014
Duracell Trust Your Power
The inspiring true story of deaf Seattle Seahawks fullback Derrick Coleman will give you goosebumps. The fact that he will actually run out on that field today makes it even more powerful.
Budweiser Best Buds
We dare you not to say “Awwwww!” out loud while watching this unlikely friendship unfold on screen. The bond between a Labrador puppy and a Clydesdale horse is made even more adorable with the addition of Passenger’s hit song, Let Her Go.
The Korean car manufacturer convinced Laurence Fishburne to reprise his role as Morpheus in The Matrix films, harassing an innocent couple disguised as a valet. Things get weird midway through when he breaks into song. We’re not really sure what the message is, but at least it’s different.
Honourable mention: The Mega Huge Game Day Ad Newcastle Almost Made
As the almost-star of the ad, Anna Kendrick, will tell you, this ad doesn’t actually qualify as a Super Bowl ad because it didn’t quite make the cut…or get made in the first place. A genius anti-marketing move by the beer company is taken to the next level by the sarcasm and deadpan delivery of Kendrick.
Best of all time
2011: Volkswagen The Force
A little boy in a Darth Vader outfit marauds around his house desperate to ‘use the force’. He finds it in the automatic start up of 2012 Passat model and his reaction is so sweet you might find yourself cheering.
1991: Pepsi new can
Cindy Crawford in denim cut-offs could sell anything and made this simple ad an instant classic.
2002: Budweiser 9/11 tribute
Having the brand’s iconic Clydesdales bow their heads in recognition of the absent World Trade Center buildings was a great way for the American beer brand to pay their respects to those lost.
1984: Apple 1984
In classic Apple style, this forward-thinking epic, directed by Ridley Scott, showed why the tech company is leagues ahead of its competition.
2013: Samsung next big thing
Seth Rogan and Paul Rudd at their comedic best as sparring audition attendees.
2013: Best Buy featuring Amy Poehler
The fast-talking comedienne is hilarious harassing a Best Buy employee.
2010: Bud Light autotune
Capitalising on the popularity of the auto-tuned song craze and its pioneer, T-Pain, this ad was delightfully silly.
2011: Best Buy Ozzy and Bieber
Ozzy Osbourne steals the show as the hopeless star of the ad, then Justin Bieber steals his show. Brilliant.