Authorities have identified Queensland rodeo identity Brian King as the victim of a tragic accident on Saturday night, when he was run over and killed by his own truck at the Woodford Show, north of Brisbane.

Mr King, 58, a bull and horse breeder from Mundubbera, was preparing to load cattle into his prime mover shortly before 9pm.

Ambulance officers said members of Mr King’s family witnessed the accident.

Mr King was a co-owner of the rodeo animal breeding business, BK Bucking Bulls.

Police said initial investigations indicated he had been reversing the truck near the cattle yards within the showgrounds in preparation for loading cattle.

Officers believe Mr King slipped while getting out of the cabin and fell under the wheels of the truck, which was still moving.

Witnesses performed CPR and a rescue helicopter was dispatched, but Mr King died at the scene.

Police forensic officers attended the scene of the accident overnight and the prime mover has been taken away for further investigation.

He fell under the wheel of this cattle truck at the Woodford Show. Photo: ABC

The annual two-day Woodford Show was coming to a close when the accident occurred, with people busy packing up after the final fireworks and rodeo.

Woodford Show committee president Val Reichle said up until the accident the show had been going well, with some of the largest ever attendances over Friday and Saturday.

She said the committee could not comment on the accident while police were investigating.

The National Rodeo Association offered its “sincerest condolences” to Mr King’s family.

In a post on Facebook, the association described Mr King as a “well known and respected member of our community”.

On the post, Lane Mellers wrote: “You were one of the wildest, funny and loving personalities I’ve ever been around growing up. You will be missed.”

The Woodford Show had just finished and the man had been preparing to load cattle onto a prime mover. Photo: Facebook/ Woodford Show

National rodeo queen Creedence Donoghue also sent her condolences.

“[Mr King] will be dearly missed within the rodeo family and outside by the people who knew him,” she said.

Woodford officer in charge Sergeant Ryan Hanlon said the incident was being treated as a road fatality, despite occurring in a rear car park within the Woodford Showgrounds.

“It was a terrible accident,” he said.

“At this stage it appears the male driver has fallen from the prime mover.”

Sergeant Hanlon said Mr King’s death was a tragedy for the Woodford community.

“Our thoughts and the thoughts of the community of Woodford are with the family at this time,” Sergeant Hanlon said.

A spokesman for Worksafe Queensland said the investigation was being handled by police as the incident occurred on a road within the showgrounds.

-ABC