One year on from the storm that erupted over Racing NSW’s decision to beam the barrier draw of the Everest horse race on the sails of the Sydney Opera House – plans to beam images onto the Harbour Bridge have now been revealed.
The state’s racing body is working with the government on the proposal to mark the upcoming Everest on the iconic bridge, a spokeswoman for Transport NSW said on Saturday.
“Discussions have included the projection of the runners’ colours and numbers on the southern pylon of the bridge, and the use of the lighting already installed from Vivid,” the spokeswoman said in a statement to AAP.
“There will be no logos projected onto the Sydney Harbour Bridge. The final proposal requires approval by Heritage NSW.”
On Saturday, Senior Federal Labor MP Tanya Plibersek commented that she thought the idea was “tacky” and not a “great look”.
“I think advertising anything on the Harbour Bridge or the Opera House is pretty tacky,” she told reporters.
“I’ve got nothing against racing, but I just question the tastefulness of this sort of advertising.”
The discussions come after last year’s push to beam the barrier draw onto the sails of the Opera House sparked public protests and a fiery call between 2GB shock-jock Alan Jones berated Opera House chief executive Louise Herron.
Jones berated Ms Herron on air, calling for her sacking when she resisted the promotion because the building “is not a billboard”.
However, Premier Gladys Berejiklian stepped in and allowed the horse racing advertising to be projected on the building.