Celebrities swear by it, politicians use it with mixed results, and yes, even the Pope has Twitter.

But Queen Elizabeth II does not have a personal Twitter presence, despite many parody accounts sending up the elderly monarch.

That looks set to change however, with Buckingham Palace advertising for a social media guru to look after “digital engagement” for the British Monarchy, and tweet on behalf of the Queen.

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The job has its perks: 15 per cent superannuation, 33 days of annual leave a year and free lunch provided every day.

Catherine Archer, a researcher and lecturer on social media at Murdoch University, said it sounded like a pretty sweet deal.

“It does, but it would carry with it enormous responsibilities so I think it would definitely not be a free lunch,” she told PM.

The advertisement on the royal household’s website said it was specifically looking for someone who could “find new ways to maintain the Queen’s presence in the public eye and on the world stage”.

Ms Archer said the royal family had a couple of general Twitter accounts already, including @britishmonarchy, as well as a presence on Facebook and Instagram.

“The monarchy has always been embracing technology whether it was radio in the 1920s and ’30s, [then] TV,” she said.

“They are very quick to embrace something that will get them in front of the eyes of the people. I mean yes, the Women’s Weekly is important, but there are other avenues now.”

The pay for the job is solid: up to 50,000 pounds or close to $92,000 a year.

Yvette Adams, the founder of digital marketing agency Creative Collective, said they would be looking for someone with plenty of experience.

She said the digital expansion is a clever way for the monarchy to engage with a younger audience.

“They’re very aware that they need to move with the times or they become irrelevant,” she said.

“Probably what is really of interest to them is, and it might sound a bit Big Brother, is even the data analytics of ‘who is following us, who is engaged, are they young, are they old, are they female, male, what region and where are their opportunities?’ That’s just good business acumen today.

“They could be organising royal visits to the areas that really love them or even the ones that aren’t so active to try and make a change there.”

Royal family vulnerable to social media risks

Ash McVey, the head of strategy at digital agency APD, said expanding the monarchy’s social media presence also had its dangers.

“I guess some of the risks include the ability for small things or issues to go viral and really blow up,” he said.

“Things can be taken out of context or not be right for the times or for the moment they’re posted, so things that are relatively innocuous or innocent can be taken negatively.

“The virality of how they spread can be so fast the damage can be amplified really quickly and you can actually get a negative message in front of a lot of people really, really fast.”

Have decided to abdicate. Kidding, kidding! Sorry Charles, mummy’s just teasing.

— Elizabeth Windsor (@Queen_UK) April 17, 2016

He said he was interested to see the types of digital content created by whoever gets this job.

“It depends on the channel they use, but I imagine they’ll continue with Twitter and YouTube, but they’ll probably branch out a little bit more across Facebook, potentially Instagram,” he said.

“I think there’s a lot of potential, particularly with Wills and Kate and their two little ones to create a lot of liquid content — that’s content that gets created and is consumed really quickly and then thrown away by that audience.”

Interested applicants have until the end of the week to get their resumes to Buckingham House.

-ABC