Eddie McGuire got into strife on social media for allegedly ‘dropping the c-bomb’ in a post-match interview with Kane Cornes on Fox Footy.

In his role as co-host of Big Week In Footy, McGuire said to the Port Adelaide star: “You might need two rubs downs being an old c***”.

Viewers all hit the web to complain about the incident.

Cornes responded to the gaffe on Twitter.

I know I don’t play for Collingwood Eddie but old c@*t is a bit harsh! Got a good laugh out of that

— Kane Cornes (@kanecornes) April 27, 2014

See the clip below.

What do you think? Did Eddie swear on live TV?