The New Daily, a free news site owned by Australia’s Industry Super Funds, has continued its climb up the Nielsen digital ratings, jumping another four places in the latest survey of Australia’s online news sites.
Nielsen ranked The New Daily at number 22 of 147 news sites with a unique audience of just under 1.1 million people in August and slightly less than 4 million page views for the month. (Google Analytics, which also measures digital audiences but doesn’t publish a rankings table, estimated the site’s August audience at 1.4 million and page views at six million.)
The New Daily’s latest move up the Nielsen ladder represented a jump of four places from its position in July and a massive 15 places ahead of where it was in January this year.
News site rankings shift each month according to audience measurement. The New Daily started at the very bottom of the table when it launched less than three years ago in November, 2013.
Despite its relative youth, TND is now within sight of long-established news mastheads, including The Australian, which was ranked 15th in the latest survey with a unique audience of just over 1.7 million.
TND has already gone past the Australian Financial Review which was estimated to have had a unique audience of fewer than 850,000 in the business news category in August.
Editorial director of TND, Bruce Guthrie, said the site’s growth reflected recent improvements to its website and first-rate coverage of the Federal Election in July and the Rio Olympics in August.
“It’s tremendously gratifying that the hard work of our editorial team is being rewarded,” Mr Guthrie said.
“We’re now sending out a curated package of stories every morning to hundreds of thousands of Australians and, increasingly, afternoon updates as well.”
The site is owned by 29 ISF member funds including Australian Super, Cbus, HESTA, First Super and LUCRF Super. It is their first foray into media ownership and aims to bolster local coverage of news and current affairs at a time when more established publishing companies are cutting staff and resources.
The site is operated by Motion Publishing, whose directors include former Age and Herald Sun editor Guthrie and former Sydney Morning Herald editor, Eric Beecher. It operates under a strict publishing charter to protect editorial integrity and independence.
Based in Melbourne but operating nationally, it has its own team of reporters, producers and columnists including political commentators Paul Bongiorno and Quentin Dempster and former Vogue editor, Kirstie Clements. Its content partners include the ABC, AAP and Getty Images.
TND can be read for free on desktop, tablet or mobile. Subscription to the site’s morning email is also free. Hundreds of thousands of Australians have registered at thenewdaily.com.au for the morning alert which they receive everyday at 5 am.