Discount supermarket chain Aldi has removed an Australia Day T-shirt and singlet from its stores amid claims on social media that designs featured on the garments were racist.
Aldi was on Wednesday criticised by a number of Twitter users for a range of promotional T-shirts with AUSTRALIA EST 1788 logos.
The T-shirts and singlets were scheduled to go on sale on this week in the lead up to January 26.
Twitter users slammed the design as racist and culturally insensitive to indigenous Australians, who inhabited the continent for thousands of years before Europeans arrived.
“@ALDIAustralia are selling Australia Day tshirts emblazoned with ‘established 1788’. Beggars belief,” one Twitter user posted.
The online furore forced Aldi to apologise on Twitter for “any offence taken” before the company announced it had “decided to remove one of its Australia Day special buy products, the Adults Australia Day T-shirt and Singlet from retail”.
The decision to remove the garments was “taken following comments by a limited number of concerned customers”, an Aldi spokesperson said in a brief statement.[polldaddy poll=7698830]