Only days away from its fifth birthday, Australian-owned digital news website The New Daily has continued to clock record growth in 2018.
One of the few locally-owned entrants into the digital news landscape in the past decade, the website’s past-year results show vastly improved readership and revenue figures.
Google Analytics figures consistently put the website’s readership at more than 2.2 million unique readers per month, with 446,000 subscribers receiving the organisation’s daily news bulletin via email.
The website has soared into the Top 20 news websites on the The Nielsen Net Ratings, a significant leap up the charts from its humble beginnings well outside the top 50 just a few years ago.
Advertising revenue, which part-funds the site, increased by 15 per cent last financial year and is on track to grow by a further 20 per cent in 2018/19.
The New Daily is an investment in Australian journalism by Industry Super funds and is one of the only locally-owned news websites launched in recent years.
The site proudly aims to improve the financial literacy of all Australians, while keeping them informed on the issues affecting the nation.
The site boasts an impressive stable of high-profile commentators: Michael Pascoe, Paula Matthewson, Francis Leach, Bruce Guthrie, Samantha Maiden, Quentin Dempster and Kirstie Clements.
Publisher Paul Hamra said the TND team and its backers were thrilled with the incredible progress the site had made in such a short space of time.
“We’re in the top 20 news sites in the country, we have more than 2 million monthly readers, we’re on track to have 500,000 subscribers in our fifth year and revenue is growing in a very difficult climate,” he said.
“We’re extremely proud of what we’ve achieved so far and look forward to growing our audience even further.”