Cows, coconuts and vending machines are all deadlier to humans than sharks, an Australian aquarium says.

SEA LIFE Sydney Aquarium is seeking to dispel fear, stigma, and misinformation surrounding the ocean’s apex predator following annual Shark Awareness Day on Wednesday.

While humans kill some 100 million sharks a year, senior aquarist Emily Best said the sharp-toothed creatures cause roughly 10 deaths globally over that same span.

A surfer was fatally mauled by a 4.5-metre great white shark in mid-May off Tuncurry Beach, more than 300 kilometres north of Sydney.

It was the first confirmed fatal shark attack in Australian waters in 2021, though it’s believed another man was killed by a shark off South Australia in January.

Eight people were killed in shark attacks in Australian waters in 2020.

That compares to an estimated 13 global deaths every year from being crushed by vending machines, 22 from stomping or goring cows, 150 from falling coconuts and 450 from tumbling out of bed.

Ms Best said many species of sharks were endangered, including grey nurse sharks, known as “labradors of the sea” because of their calm and docile nature.

Their NSW populations took a hit after being hunted and killed en masse in the 1950s and 1960s due to their scary looks.

“Major threats to their existence today include incidental catch from commercial and recreational fishing and entanglement in shark nets,” Ms Best said on Wednesday.

“However, it is promising to see that with protection strategies and fisheries management, numbers have started to rebound.”

Other myths the aquarium wants to bust include that sharks have no personality, no predators and “want” to eat humans.

“Only about a dozen of the more than 400 species of sharks have ever been involved in biting humans,” it said.

“Orcas have been known to attack great white sharks and larger sharks often eat smaller sharks; more significantly though, humans pose the largest threat to sharks.”