Employers are being told to adopt plain English in their job advertisements after research showed applicants are put off by jargon and buzzwords.
Firms are being urged to write job adverts in plain English after research suggested applicants are put off by jargon such as “entrepreneurial mindset” and “action-orientated”.
Half of 2000 adults surveyed by graduate jobs specialist Milkround said they had not applied for a job because they did not understand the advert.
The most confusing expression used in job ads was ‘open the kimono’, with 82 per cent of jobseekers surveyed saying they didn’t understand the phrase.
“Similar to ‘open the books’ or an ‘open door policy’, opening the kimono means revealing the inner workings of a project or company to an outside party.”
Forbes named the expression among the most annoying business jargon, alongside phrases ‘drinking the kool-aid’, ‘it is what it is’, and the words ‘empower’ and ‘leverage’.
‘Cloud-first’, ‘blue-sky thinking’ and ‘thought shower’ were other big bugbears for jobseekers, the report released on Monday said.
The most misunderstood jargon terms among recent graduates were:
- Open the kimono (82 per cent had not heard of the term)
- Cloud-first (76 per cent)
- Growth hacking (73 per cent)
- Blue-sky thinking (67 per cent)
- Thought shower (64 per cent)
- Brand architecture (61 per cent)
- Low-hanging fruit (64 per cent).
Three out of four of those surveyed believed job adverts could be “deliberately ambiguous”, while three out of five would not apply for a job if they could not understand the jargon.
The most misunderstood phrases included ‘growth hacking’, ‘brand architecture’ and ‘low-hanging fruit’, according to the study.
The research also found men were more comfortable with business jargon and acronyms than women.
Three-quarters (74 per cent) of women claimed not to understand business acronyms compared to 61 per cent of men. Seventy seven per cent of women said this would lead them to lack confidence in applying for a role, compared to 65 per cent of men.
Milkround’s Georgina Brazier said the research showed the need for businesses to offer concise information and clarity, “so top talent isn’t put off by jargon, abbreviations and buzzphrases”.
“Gone are the days of limited characters within a newspaper job ad,” she said.
“Employers have the scope to include clear outlines and expectations, offering budding candidates full details of the role on offer.”