Bobybuilding.com is one of the most popular fitness forums on the internet – and the most popular profile on the site belongs to an Australian bodybuilder known as ‘Zyzz’. The fitspo icon’s catchphrases are proliferated across the site and there are nearly 300,000 videos on YouTube honouring his commitment to physical aesthetics.

There’s just one problem: Zyzz has been dead for seven years.

-The New York Times