Google is expected to launch its new range of Pixel phones on October 4 and 5 following an aggressive yet cryptic marketing campaign.
The tech giant has been building anticipation for the announcement for with advertising and a social media campaign under the hashtag #madebygoogle.
A website displaying images purportedly taken with the new phone has also cropped up and temporary installations promoting the launch event (October 5th in Australia) have been erected in major cities around the world, from Sydney to NYC.
What people are saying about the Pixel
The minimalistic promos highlight what appears to be a screen that occupies the entire front face of the phone.
There are also rumours that the phone has a fingerprint reader on the rear of the device where your index finger rests.
The mystery surrounding the device has piqued the curiosity of many tech fans.
Credible technology leak Twitter account @OnLeaks has released alleged renders of the new phone, supposedly released ahead of the launch for case and accessory makers.
Earlier this year, OnLeaks caught a lot of attention from media outlets for its comprehensive leak of iPhone7 specs and information which later proved to be genuine.
— OnLeaks (@OnLeaks) September 29, 2016
While this isn’t Google’s first foray into the smartphone market (that honour goes to the Google Nexus), this new line looks set to take on the iPhone7 market directly using superior camera power and minimalistic design, while stepping away from the Nexus branding.
The Pixel will launch alongside the Pixel XL, with 5 inch (12.7cm) and 5.5 inch (14cm) screens respectively.
New gadgets galore
Besides its new phone, Google also plans to rollout other projects this October, including Chromecast Ultra, Google Home and a virtual reality headset.
The company also plans to release a new operating system that merges Android and ChromeOS, possibly as the primary OS for the Pixel.
It’s expected that Google will livestream the entire event via YouTube.