A new video game set to be released on Playstation’s virtual reality system is being slated for allowing players to sexually assault female characters.

The game in question is Dead or Alive Xtreme 3, a once-popular title from Japanese developer Koei Tecmo Games.

And despite the content of video games in eastern countries differing from those in the west, the images and language leave little doubt over what is being intended.

In a video showing the platform’s new technology, the man playing clearly uses the motion controller to touch her inappropriately, despite her protests.

The feature lets players ogle the female body, even though she tells him in translation: “I don’t like it”.

She also uses a word that directly translates to “bad” that is often used to flatly deny permission.

“Very often women in video games are sexually objectified and don’t have any agency in the game and this is taking that to the next level,” Founder and Creative Director of Games We Play and VR expert, Dr. Kate Raynes-Goldie said.

“I think that video games play a strong part in contributing to the larger culture and what social norms are.

“The problem with that is the more you see that the more it becomes ok.

“It’s normalising it… It’s definitely going to be changing the norm and further contributing to that norm that women are objects and no means yes and adding to that problem we have in society.”

It’s unclear if the Japanese version will be released in Australia, but for now the game is scheduled to hit stores the same day as the Playstation VR on October 13.

The game has already been barred from US and European shores for the way the franchise depicts women.

“Im also disappointed that Sony isn’t doing anything about it and coming out saying ‘no we’re not going to publish this’,” Dr Raynes-Goldie said.

“They have control in what goes on their consoles so they could say no. No one’s forcing them to do it but it’s probably selling a lot of copies.”

Sony has been contacted for comment.

Watch the video below.

https://www.youtube.com/watch?v=xXwQHIsH4Ew

Dead or Alive was once a famous fighting franchise in the west, before making a transition to a new target audience with a beach volleyball spinoff and all-female characters.