After a patchy relationship it seems Google has finally buried its troubled social networking platform Google+ for good.
In a blog post by the company’s VP of Streams, Photos and Sharing, Bradley Horowitz announced Google has moved features out of the social network and into other more successful Google products.
“When we launched Google+, we set out to help people discover, share and connect across Google like they do in real life,” Mr Horowitz wrote.
“While we got certain things right, we made a few choices that, in hindsight, we’ve needed to rethink.”
Even though Google hasn’t admitted a break-up or burial of Google+, the tech community is interpreting the changes differently.
Samantha Allen of Daily Beast announced: “In essence, it [Google+] has been thrown out of Google’s house with its clothes already strewn on the lawn.”
TechCrunch did not use fatal imagery, however it said that “it’s hard not to look at today’s news and think that the company [Google] is indeed slowly giving up on it [Google+]”.
Slate magazine reported the measures was evidence that Google has “admitted defeat” with its social media platform.
The move comes after in March, Google pulled the Google+ name from Google Photos. According to the blog post YouTube and a number of other Google services will need a Google+ account.
Since its launch in 2011 the network’s usage rates have fluctuated dramatically and it’s been declared dead on numerous occasions.
For example, in October 2013 Google+ peaked at 540 million users, yet by March this year, the site had 300 million users.
However this time tech watchers are more adamant Google+ won’t recover.