Samsung has announced plans to carve out a slice of the mobile operating system market within hours of Apple unveiling its new iOS 8.
The Samsung Z smartphone, which will be launched later this year, is based on the company’s own Tizen platform.
Both Apple and Samsung will be taking on Google’s market-leading Android with their new products.
According to data from Kantar Worldpanel, Android currently dominates the Australian operating system market with a whopping 60 per cent market share, with daylight second.
Apple is next on the list at 30 per cent.
The vast majority of Samsung’s smartphones, including its flagship Galaxy S, use the Android operating system.
The electronics giant has tried for years to strengthen its mobile software business to complement its mighty device-making operation.
Its first homegrown operating system – named Bada and launched in 2009 – largely flopped on a lukewarm response from app developers.
Samsung worked with Intel to develop the Linux-based Tizen platform, which is open-sourced – meaning hardware manufacturers that adopt it can freely tinker with the interface.
Apple’s new iOS 8 will continue the company’s traditional focus on “convergence”, that is, providing reasons for current Apple users to buy more Apple products, making sure they all work in synchronisation.
Or, in Apple’s own terminology: “Greater continuity between iPhone, iPad and Mac, including Handoff to start an activity on one device and finish on another, along with Instant Hotspot and the ability to make and receive calls and send SMS and MMS messages from your Mac or iPad.”
While there’s no final release date as yet, iOS 8 is likely to arrive on Australian shores during the Australian spring.
For more on Apple’s latest operating system, click here.
– with AAP