The Melbourne H&M store will open on April 5, with a rumoured Sydney store to come soon after at 345 George Street, followed by Brisbane, Adelaide and Perth. Prepare to have your shopping routine altered – interpreting global trends at affordable prices, the designers have also extended their reach to homewares.
Prices are low and pieces are young, modern and trend-focused. You might not have them forever, but you will love them while they last. Here are our top 10 picks from the “Australian exclusive” website, which is unfortunately lacking a purchase function at the moment. Put them on your wish list and make a mental note to log back in on April 5.
These Roy Lichtenstein-inspired prints
Add some pop art pow to your daily life with comic-strip designs inspired by the iconic American graphic artist. Mixed in with knitted neutral pillows and colourful throws, the cushions will modernise your couch, while the printed tea towel is a great way to make washing up fun.
This aztec bathroom linen
Want to inject some hotel style into your guest bathroom? These printed towels and bathmats in neutral tones will present a cohesive look and are reminiscent of the coveted Missoni home range.
These metallic tealight holders
These sleek tealight holders look much more expensive than they actually are. Perhaps H&M is moving into the design domain of fellow cheap-but-chic Swedish retailer, Ikea. Regardless, they present a simple way of adding some bling to your candlelit dinners.
These lace table cloths
For a quick vintage feel, drape one of these quietly classic table-toppers on your dining room table. If people ask, tell them you inherited it from your posh London-dwelling Great Grandmother and they are now a collector’s item. That way they will be less likely to rush to the store themselves and pick up one in both colours.
This zebra print rug
Your boring living room just got a whole lot more fabulous. The classic black and white colour combination means this cotton rug can blend into whatever interior colour palette you’re working with, but the animal print ensures it’s far from boring. It’s like hiring Roberto Cavalli to style your house, but without the hefty price tag.
These chunky knitted blankets
One look at these and we say “Bring on winter!” – we want to snuggle on our couch with tea, a sit-com and these affordable throws.
This Wild West shower curtain
Your morning shower just got scenic. Journey into cowboy territory with this quirky black and white printed curtain.
These zebra bath mats
Almost too cute to stand on, these fluffy mats are so cheap you can buy one in each colour and rotate them.
This baby shower towel
Ok, so this hooded, leopard print towel with tiny ears is designed for infants, but it looks so adorable and cosy we would like to wear it as a hat.
These glamorous silver ornaments
Like magpies, we are attracted to shiny things. For cool room accents, you don’t need to spend a bucketload and these silver pieces will set you back the price of a cafe lunch at most. The bulldog with a British flag collar is particularly cool.