They’ve tried Vanilla Coke. Cherry Coke. Even a low-sugar version using the leaves from a stevia plant
So get set for a new flavour of our most popular soft drink.
Ginger Coke is set to hit the shelves within weeks, as part of Australian bottler Coca-Cola Amatil’s efforts to reinvigorate sales in Australia.
A switch by consumers to drinks with less sugar and lower calories means sales of carbonated soft drinks such as Coca-Cola have not been growing as fast as those of bottled water, energy drinks, flavoured milk and iced tea.
Coca-Cola Amatil managing director Alison Watkins described the new flavour as a cross between regular Coke and ginger beer.
“It’s a new twist on Coke, and it’s one of a pipeline of what you’ll see,” Ms Watkins said on Friday.
The company does not expect to sell huge volumes of Ginger Coke, but believes many people will give it a try.
“It keeps adding interest to the category, and that’s what’s really important. It does taste great by the way,” she told AAP.
Ms Watkins also said Coke Life, the stevia sweetened version of Coke, would be relaunched in 2017 with fewer calories.
“Coke Life, when we introduced it last year, contains two-thirds the calories of a regular Coke. The version that we will launch next year will take it down to about 50 per cent of the calories of a regular Coke,” she said.
Coke Life accounts for one to two per cent of sales by volume under the Coke trademark.
Briefing investors on Friday, Coca-Cola Amatil said it would double its current cost savings target to $200 million.
The original target of $100 million will be met in 2016, and the company has identified opportunities to save at least another $100 million over the next three years.
Savings are expected to be made in the supply chain, procurement and a restructure of its sales force, which Ms Watkins said may involve job cuts.
– with AAP