There’s little doubt that Christmas seems to start a little earlier every year, and now the post-Christmas sales are following suit.
Major retailer Harris Scarfe jumped the gun and started its ‘Boxing Day sale’ on December 12, with goods discounted by up to 60 per cent.
Country Road and Witchery have already offered December sales with 25 per cent off full-priced items.
Those deals finished on Sunday, but there are still plenty of savings in store and online, with mid-season sales and special Christmas sale offers. Perhaps discount sales are just a permanent part of the retail world – pre-Christmas or otherwise.
The Australian Retailers Association (ARA) and Roy Morgan Research expect that Australian shoppers will spend more than $48.1 billion at retail stores this Christmas period, from mid-November to Christmas Eve.
While that’s up 2.13 per cent on last year’s figures, the predicted -0.1 per cent growth for department stores reflects the most significant downturn in the projections.
The disappointing department store projection indicates consumer confidence may be down.
According to the Westpac/Melbourne Institute’s Consumer Sentiment Index, confidence dropped almost 4 per cent in December, the lowest level since April – but ARA executive director Russell Zimmerman believes “discretionary spending is still strong … and this year this looks set to be a cheerful one for shoppers and retailers alike”.
Myer spokesperson Mel Ward said the sales are still “all about Christmas” and “apart from normal promotional sales”, shoppers know that Boxing Day is the day to pick up the really big bargains.
“Traditionally, the biggest shopping period of the year is the week before Christmas,” Mr Zimmerman said.
If you’re like a lot of other people heading out this week with a shopping list, watch for some of the following deals, but save a little something for the mega bargains of Boxing Day – still a high point on the retail calendar.
Guide to pre-Christmas bargains
Twelve Days of Christmas offers a different sale category each day (in store and online)
Fashion Sale, with up to 50 per cent off men’s, women’s and children’s fashion and homewares
12 days to Christmas Countdown with a different sale offer each day (in store and online )
Myer online – up to 60 per cent off selected quilts pillows and blankets
25 per cent off men’s full-priced shorts and polos
End of Season Sale on women’s and children’s wear (in store and online)
Up to 50 per cent off fashion and homewares
Plus “a little daily Christmas treat” – a different special every day until Christmas
Mid Season sale, up to 50 per cent off selected items
“Best Sale of the Season” – heavy discounts on women’s shoes
Nine West Outlet has an extra 20 per cent off
The Good Guys
“Last Minute Christmas Gift Sale”
Up to $120 off quilt covers
Up to $50 off linen sheets