Former AFL chief executive Andrew Demetriou is joining the board of James Packer’s Crown Resorts.

Mr Packer said the 53-year-old, who governed the AFL for 11 years, brings a wealth of experience to the casino operator.

“Andrew brings to the Crown Resorts board his vast experience in managing a complex organisation including dealing with multiple stakeholders, as well as an excellent understanding of the Australian consumer and media,” Mr Packer said in a statement.

• Demetriou finishes at AFL House after 11 years

Mr Demetriou played 106 games for North Melbourne and Hawthorn between 1981 and 1987, before leading the AFL Players Association and rising to chief executive of the AFL in 2003.

He stood down from the role in June.

Mr Demetriou’s appointment requires gaming regulatory approval.

He will join former senator Helen Coonan, former Qantas chief executive Geoff Dixon and media kingpin Harold Mitchell on the Crown board.