Queensland Tourism Minister Jann Stuckey says she is impressed with the efforts of V8 Supercars to broaden the appeal of the Gold Coast 600.
The State Government has extended funding for the event until 2016 but challenged organisers to provide greater value for the outlay.
Organisers introduced the month-long V8 Superfest, with a range of off-track activities.
Ms Stuckey says the community has embraced the off-track activities built around the motor racing event.
“The Armor All 600 for the Gold Coast is the biggest event on the tourism and events calendar and we hope that it will be even bigger this year but [the] race aside, if we start looking at the numbers of our community who have been out supporting their events from Runaway Bay to Coolangatta, it has been nothing short of sensational,” she said.
“What the V8s wanted to show us was that they are more than a car race, they are [a] community as far as that goes but also let’s remember that the V8s create hundreds of jobs because they’re based here on the Gold Coast, so this is a place that’s very close to their hearts.”