Lisa Wilkinson and her Today show colleagues have put The Daily Mail in its place by donning the same blouse Wilkinson had been criticised for recycling.

The breakfast TV host went first by shamelessly wearing an elegant burgundy blouse for the second day in a row on Wednesday morning’s show, after a Daily Mail article pointed out she’d already worn it twice on air in recent months.

Then her colleagues David Campbell, Sonia Kruger and Susanne Messara pulled on the SHEIKE brand top, too, in a show of solidarity.

All four maintained poker faces throughout the morning, keeping mum on the outfit swap. They let the fashion statement — and a few social media posts — speak for themselves.

Sonia Kruger, Susanne Messara and David Campbell all come out in support of Wilkinson. Photos: Twitter / Instagram

“I am soooo busted!” Wilkinson wrote sarcastically on Twitter on the night before.

“Seems I’ve been seen hosting a breakfast TV show in the same blouse ‘with a strategic cutout above the bust’ just four months apart. Like, personally, I’d sack me!”

The sacking reference might have been a dig at the ABC, which has denied reports it pulled a female presenter off air for a gaffe.

The Today host added a bunch of snarky hashtags to her Twitter post, including “shame” and “someone get me a jacket” — a jibe at Amber Sherlock’s infamous white jacket feud.

Campbell, radiant in burgundy, posted a cheeky snap on Twitter making it clear he was taking a stand for Wilkinson.

The blouse blow-up sparked claims of sexism. Many readers pointed out that co-host Karl Stefanovic was widely praised for wearing the same suit for a year, while The Daily Mail‘s coverage of his female colleague was far less complementary.

I am sooo busted! Seems I've been seen hosting breakfast TV wearing same blouse with "strategic cutout above the bust" just 4months apart!!! pic.twitter.com/hx1AaQw2b2

— Lisa Wilkinson (@Lisa_Wilkinson) April 11, 2017

“This is not the first time Lisa has worn the same outfit twice,” the reporter wrote. “Early February this year, saw the journalist adoring one of her frocks, that she opted to wear it twice in one week.”

Nor is this the first time The Daily Mail has been sprung shaming women for their outfits.

It apologised late last year to Sunrise co-host Samantha Armytage for publishing ‘gotcha’ photos in an article that jeered at her underwear, which it derided as “giant granny panties”.