Entertainment TV Local streamer OzFlix to challenge Netflix

Local streamer OzFlix to challenge Netflix

Twitter Facebook Reddit Pinterest Email

A new streaming service named OzFlix will be unveiled in 2016 and it will feature exclusively Australian films.

OzFlix is not the first Australian streamer on the market, following Stan, Presto and Quickflix, but will be the first to focus solely on local content.

“We’ll eventually have every Aussie movie ever,” co-founder and film-industry veteran Ron Brown told Fairfax.

Stan draws a crowd with “no activity”
TV guru David Gyngell’s successor
Is the new Apple TV really that good?

“That is our objective.”

Mad Max director George Miller is behind the start-up.
Mad Max director George Miller is behind the start-up. Photo: AAP

A publicity campaign is expected to launch in time for Australia Day next year, and the service will begin streaming in mid-2016.

Brown has teamed up with fellow industry veteran Alan Finney, former managing director of Walt Disney in Australia and Order of Australia recipient for services to film.

The pair hope to feature upwards of 250 Australian films next year, and in three years hope to have every Australian film ever made.

“Our database identifies just over 2000 titles, going all the way back to The Story of the Kelly Gang,” Mr Brown told Fairfax.

Notable Australian film personalities Sigrid Thornton, George Miller and Claudia Karvan have signed on to appear in advertisements for the service.

Brown expects the service to give the Australian public a broader view of its creative film industry, which he believes is often overlooked.

“I don’t think every Australian film is a great film, but every Australian film deserves to find whatever audience it can,” he said.

The service will struggle to have the impact of American streaming heavyweight Netflix, which has entered upwards of one million Australian homes, according to recent research from Roy Morgan.

View Comments