The push to banish the slavery-linked Confederate flag has claimed a very famous scalp, the General Lee dodge charger from the Dukes of Hazzard.

It’s the latest move to ban the divisive banner from state capitals, store shelves, licence plates and monuments across the southern United States, AAP reported.

The rights holder Warner Bros’ consumer licensing division has revealed to visual culture website Vulture that it will not allow the flag to appear on merchandise.

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T-shirts, underwear and lunchboxes that sell with the General Lee, usually sailing through the air, will no longer show the flag emblazoned on its roof.

And models of the car will no longer be allowed to sell, which will affect one company.

“Warner Bros Consumer Products has one licensee producing die-cast replicas and vehicle model kits featuring the General Lee with the confederate flag on its roof – as it was seen in the TV series,” a spokesman for the company told Vulture.

“We have elected to cease the licensing of these product categories.”

Since a white gunman allegedly shot dead nine black people in a Charleston, South Carolina church on July 17 the Confederate flag has been under fire.

White supremacist Dylann Roof has been charged with the nine counts of murder.

Alabama Governor Robert Bentley has on Wednesday ordered Confederate flags to be taken down from the grounds of the state Capitol.

Police have labelled the killings a hate crime.

A host of retailers have ordered merchandise bearing the flag be withdrawn from sale, including Walmart, Sears, Amazon, eBay and Kmart.