There is just something about Tiffany. When you step into a Tiffany emporium, it is like entering another realm. For me, it is pure love.
The iconic jewellery company opened a new flagship store in Sydney this week, and the special guest for the occasion was none other than the world’s highest-paid model, Kendall Jenner (a Kardashian sister for those who don’t know).
The boutique was packed with beautiful people and handsome waiters pouring copious amounts of champagne, while the guests waited for the arrival of the wildly popular 23-year-old, who was reportedly paid about $500,000 to fly in and out.
There was even a very cool after party in a huge car park under the building, with more champagne and French fries and an American rapper called A$AP Ferg, which apparently is all very now – although I secretly longed for a party that was more like the soiree in the Breakfast at Tiffany movie; all bad behaviour, cigarettes and bouffants.
The new boutique itself is gorgeous, and no doubt even nicer when the hordes depart and it goes back to its hushed, aristocratic self.
Audrey Hepburn’s Holly Golightly character was right when she said that a visit to Tiffany can take away ‘the mean reds’.
“The mean reds are horrible. Suddenly you’re afraid and you don’t know what you’re afraid of … When I get it the only thing that does any good is to jump into a cab and go to Tiffany. Calms me down right away. The quietness and the proud look of it; nothing very bad could happen to you there.”
A good friend of mine has worked for Tiffany for many years, and she assures me that nothing bad does happen there.
“The whole business revolves around special occasions, like proposals or birthdays or baby presents,” she told me.
“You get to be part of all these wonderful, emotional moments in people’s lives.”
You can imagine the scenarios: the nervous lover choosing a ring to pop the question to his or her partner, or an individual choosing a silver heart necklace for a loved one.
Even though most of us cannot afford the sparkling diamond bracelets and drop earrings, you do feel special just walking into a Tiffany store.
Perhaps it’s because, even if you are buying an entry level piece, you are treated as if you had just slapped a black Amex down on the counter.
One of the most enjoyable parts of a luxury retail experience is the service; the trappings, if you will.
The impeccable sales staff, the precise wrapping, the glass of champagne, and the velvet chairs are all an intrinsic part of the dream.
I have a very wealthy friend who asked me to go shopping with her, as she was looking for an engagement ring.
I steered her into Tiffany’s Melbourne boutique, where she tried on a variety of stunning diamond rings.
After much contemplation, she decided she would buy a wholesale diamond elsewhere instead, which, while obviously economical, didn’t sound very romantic or pleasant to me.
I’m with Holly Golightly. I think I’d rather have a ring from a box of Cracker Jack engraved at Tiffany.