Entertainment Style What a bargain! Your guide to the early winter sales
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What a bargain! Your guide to the early winter sales

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It feels like cold weather has only just hit Australian capital cities, but Aussie retailers are throwing winter duds at customers like it’s 40 degrees outside.

With pop-up sales, VIP events, clearance stock and discount deals aplenty, you’re now able to nab yourself a winter wear before the chill hits.

Why?

Warmer winter weather in May has lessened the demand for heavy-duty items. Additionally, post-budget consumer confidence has fallen 1.1 per cent (according to an ANZ-Roy Morgan survey) leaving stores desperate to reinvigorate their sales.

“Consumers are being quite savvy at the moment,” says Tom Godfrey from Choice.

“We’re seeing more stock take sales which retailers are hoping will run for a shorter period of time.”

Myer today announced they would be delaying their half-yearly sales an extra two weeks in favour of one-day stocktake sales to get customers through the doors.

So what does this mean for the average shopper? More bang for your buck if you play your cards right.

The early sales mean you can get your dream winter coat before the season starts. Photo: Getty
The early sales mean you can get your dream winter coat before the season starts. Photo: Getty

Stock take tips

Buy classic pieces

“Look for things that will last you through to the next season,” Mr Godfrey says, “such as good quality knitwear or coats.”

Head to major retailers

Larger stores like David Jones or Myer often allow you to return sale items. As discount periods can lead to packed stores, this decreases the pressure of making the right choice on the spot and gives you room to change your mind.

Have a cooling-off period

“It’s easy to get caught up in the hype of the sale,” Mr Godfrey says. Instead, take your purchases home, try them on in natural light and give yourself 24 hours before you cut the tags off.

Ask for discounts when appropriate

If a concession store in a major retailer doesn’t have the size you’re looking for, find the local or boutique equivalent and see if they will match the price. While boutiques may not be on sale at the same time, they are often happy to match department store prices.

 

Hold out

According to Mr Godfrey, it’s reasonable for consumers to assume their favourite brand will go on sale at some point. After all, retailers have to make room for summer stock, meaning most mid-year sales kick off in June.

To ensure you don’t miss out, check stock levels online and ask in store how many items are left to get an idea of how long you can hold off.

Where to shop

Models wearing fashion from David Jones' 2014 winter collection at the Melbourne Fashion Festival. Photo: AAP
Models wearing fashion from David Jones’ 2014 winter collection at the Melbourne Fashion Festival. Photo: AAP

David Jones

Sale: Up to 50% off men’s women’s and children’s fashion, homewares, accessories and shoes.

Best for: Handbags, ballet flats and lingerie

Wittner

Sale: 20% off all winter boots in store and online, while stocks last.

Best for: women’s leather boots in blacks and neutrals.

Myer

Sale: pop-up sale, 30% off knitwear and boots until June 9.

Best for: men’s and women’s casual winter knitwear.

Saba

Sale: up to 50% off online and in store, extra 20% off for VIP customers

Best for: sleek, structured men’s and women’s winter workwear.

Witchery

Sale: up to 50% off online only

Best for: winter accessories like scarves, socks, leather belts and bags, to jazz up bland winter greys and blacks.

Marcs

Sale: $100 off full price men’s and women’s coats

Best for: classic coats of course!

Bonds

Sale: 40% off everything until midnight June 9.

Best for: Clothes for lazing around the house like cotton knits, sloppy joes, casual exercise gear and simple tops for layering. 

Jack London

Sale: 30% off men’s coats and casual jackets

Best for: Menswear with an edgier twist or a modern coat to dress up your workday wardrobe.

Just Jeans

Sale: End of season discounts of up to 50% on men’s and women’s clothing.

Best for: Classic denim jeans from old favourites like Levi’s or Lee.

Peter Alexander

Sale: Queen’s Birthday sale, 15% off all full-priced items

Best for: flannel pyjamas

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