Entertainment Style H&M previews Melbourne store
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H&M previews Melbourne store

H&M Melbourne
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Swedish fashion giant H&M have finally revealed details of their Melbourne store which is set to open in 2014.

A full concept store will be located in Bourke Street’s GPO building. At approximately 5,000 square metres, over three levels, the Melbourne store will become one of H&M’s largest worldwide, alongside Times Square New York and Las Vegas

Hennes & Mauritz AB, trading as H&M since 1947, now have over 3000 stores in 53 markets and are known for their affordable fast-fashion, which previously has included design collaborations with fashion luminaries Karl Lagerfeld, Versace, Stella McCartney, Sonia Rykiel and Lanvin.

Australians will be treated to their own custom range. An “Australia Exclusive” launch collection, featuring limited pieces of apparel and accessories for both men and women inspired by global trends but developed specifically for the Australian lifestyle, will be available from the flagship store when it opens in the first half of 2014. The range, however, won’t include any Australian designers.

“It will be a unique retail experience and we hope they will enjoy our full concept assortment,” says Country Manager for H&M Australia, Hans Andersson. In addition to fashion for women, men, children and babies, the store will also offer the H&M Home range, which includes “fashion for every room in the house” in the form of manchester, textiles and homewares.

H&M is the latest in a growing line of international retailers who are making Australia, in particular Melbourne and Sydney, home. Topshop, Zara and The Gap have all established themselves in the major capitals. Japanese brand Uniqlo is also set to open in Melbourne in 2014 and Sydney in 2015.