Entertainment Stage No fringe in sight: dots wins 2014 Adelaide festival comp

No fringe in sight: dots wins 2014 Adelaide festival comp

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A collision of spots is the bold image on the official poster for the 2014 Adelaide Fringe festival.

South Australian graphic designer, now based in Melbourne, Sharon Moreno came up with the winning design.

“I found this year’s theme extremely challenging and, with it also being limited to two colours, I spent a lot of time coming up with a concept,” she said.

“I always had repetition in mind but I wasn’t sure how to translate the theme without being too obvious.

“Looking at the design now, the pattern of dots looks quite random however they’re made up of rows of symmetrical dots all evenly spaced. I really liked how the dots clash, merge and move.”

She was delighted to hear her entry had won the Fringe poster design competition.

“Winning this competition is awesome. I absolutely love Adelaide and having my design used to promote an event that I adore in my hometown is a dream come true, but so unexpected,” she said.

Moreno has worked in Adelaide advertising agencies, lived in London and moved to Melbourne on her return to Australia.

“I’ve been entering the Fringe poster competition since university and, in the past, my designs have been really illustrative but I couldn’t approach it like that this time,” she said.

“I really love the Fringe and am so proud of Adelaide for keeping it going and building on it.”