Online shopping powerhouse ASOS is opening up its metaphorical doors to provide users with the world’s first global online house party.
With a lineup headlined by singer-songwriter Jessie Ware and featuring some of the world’s best musicians and DJs, ASOS will throw three house parties in Australia, North America and the UK. Australia kicks off the festivities on December 12, with the exclusive footage being broadcast through the ASOS website (asos.com/au/allnighter)
“It’s great to be headlining the ASOS All Nighter,” says Jessie Ware. “It’s the first time we’ve had a string section and I’ve got a surprise addition to my set.”
In the tradition of most memorable house parties, the action will take place across several different rooms – the living room, the kitchen and the bathroom. Performances will take place in the living room, interviews will be done in the kitchen and Instagram party-selfies will be shot in the bathroom. Dance-offs will also occur in the living room and users can vote for their favourite dancer. The house party will be entirely interactive; virtual “partygoers” are able to come and go as they please between the different rooms and the more partygoers to show up, and the more friends they bring with them, the more exclusive content will be unlocked.
The action will be live in Australia from 7pm AEDT on 12th December.