Source: YouTube/Pepsi
In Mean Girls, Gretchen Wieners tried to make “fetch” happen, now the movie’s star Lindsay Lohan is trying to make “Pilk” happen.
In a new advertising campaign, Pepsi is trying to get people to combine the soft drink with milk to create “Pilk”.
They have Ms Lohan on board to help get the message out there and have thrown in a bunch of references to the 2004 hit movie, Mean Girls.
“We saw @lindsaylohan having #PilkandCookies so we had #PilkandCookies,” Pepsi wrote on Twitter.
In the promotional video, Ms Lohan is seen pouring some Pepsi in a glass and then adding in some milk.
“That is one dirty soda,” she remarks after taking a sip.
Tweet from @lindsaylohan
Pepsi’s chief marketing officer, Todd Kaplan, said mixing milk and Pepsi has been a “secret hack among Pepsi fans” for a long time, CNN reported.
However, this isn’t a brand new invention. The “dirty soda” became a trend on TikTok and has been a thing for quite some time.
Mixing milk and Pepsi was seen on the hit show Laverne & Shirley, which first aired back in the 1970s.
The dirty soda became wildly popular in Utah, where there is a pretty big Mormon population. Back in 2012, the Church of Jesus Christ of Latter-day Saints clarified that the church’s doctrine does not prohibit caffeine, only hot drinks and alcohol.