The death of a 12-year-old Pomeranian dog named Boo has shown once again that a dogged desire to popularise a cute canine can pay dividends for savvy owners.
Boo — an American pet who has had stints on Good Morning America and has a photobook in his name — amassed millions of followers on Facebook and Instagram over 10 years with his sibling Buddy, who died aged 14 in 2017.
Announcing the news on Boo’s official Facebook page, owner JH Lee said she’s glad he’s with his big brother “in heaven”.
“With deepest sadness I wanted to share that Boo passed away in his sleep early this morning and has left us to join his best friend, Buddy,” Ms Lee said.
Ms Lee said she first brought home Boo in 2006, and expressed her gratitude for the impact the canine’s following had on people’s lives.
“Since starting Boo’s FB page, I’ve received so many notes over the years from people sharing stories of how Boo brightened their days and helped bring a little light to their lives during difficult times,” she said.
“And that was really the purpose of all this … Boo brought joy to people all over the world.”
Tens of thousands of social media comments have followed in the wake of Boo’s death, detailing the shadow the dog had upon strangers around the globe.
Facebook ‘top fan’ Rosetta Savage-Jenkins wrote: “I am stunned. I loved my Boo and even have a comfort stuffed toy Boo who slept with me and gave me Boo love when my mom died,” she wrote.
While there are over 800 images on Instagram alone to remember Boo and Buddy by, fans of the canine duo will continue to share their special memories for days to come.
“I am so sorry to hear this. I have been a long time follower/fan of Boo and Buddy. Every year I look forward to receiving a Boo calendar for Christmas from my husband,” wrote Facebook fan Lupe Reyes Crisp.
“I now have kids who love Boo. My son who will be two sleeps with his Boo toy and carries his Boo everywhere. Boo will always have a special place in our hearts.”