Miranda Kerr, the most famous Australian supermodel since Elle Macpherson, has had a dream run of fame and fortune in the past seven years, but the past 12 months have seen the beauty become the focus of some not-so-flattering media attention.
Kerr’s latest ad, for Reebok running shoes, has created controversy due to its raunchy, overtly sexy nature.
The ad sees Kerr returning to an apartment after a workout and stripping completely naked for a shower. Kerr forgets to remove her runners, because they are supposedly so comfortable, and, well, that’s it really.
While the ad is aimed at women, it has come under fire for being another opportunity to show off Kerr’s body, in no way appealing to a female audience.
Kerr’s brand power is undeniable – she has been the face of or an ambassador for (in no particular order): David Jones, Swarovski, H&M, Reebok, Clear Scalp and Hair shampoo, Mango, Calvin Klein and ShopStyle.
On top of all that, the Sydney-born, Gunnedah-raised model has managed to rack up some international partnerships with a Korean handbag brand and Japanese iced tea and laundry powder companies.
She is a brand unto herself, with her Instagram account regularly providing her 3.3 million eager fans with selfies and tidbits from her model life.
Since 2007, when she hit the international radar as one of the Victoria’s Secret Angels and started dating British acting star Orlando Bloom, propelling her into the minds of men and marketing professionals everywhere, people have not been able to get enough of her.
But something seems amiss in Kerr’s camp. Here are the four key moments that we think have tainted her star status this year.
End of major contracts
After signing with Victoria’s Secret, Kerr quickly had major campaigns thrown her way, but it was her relationship with Australian department store David Jones that gave her the biggest lift at home. Within the space of two months in early 2013, Kerr ended her deal with David Jones and was rumoured to have been dumped by Victoria’s Secret for being “difficult” – a claim Kerr’s camp denied.
Kerr sacked her mum, Therese, from her skincare range Kora Organics. Her mother then launched her own rival skincare line. If that wasn’t enough, Kerr’s family, including her beloved grandmother, went on to film an ABC documentary pleading for Kerr to come back to Australia with her son, Flynn, and see them.
Breakdown of her marriage
While the breakdown of her marriage in no way made Kerr look bad, it was another blow in her growing list of problems. Kerr and Bloom married in 2010 and quickly had their son, Flynn Bloom, in January 2011. Considered one of the most enviable couples on the planet, mostly for their very good looks, the former couple announced their separation in October 2013. This week saw them unexpectedly unite on the red carpet of the Vanity Fair Oscar party.
Following the breakdown of her marriage with Bloom, which was said to be amicable, Kerr hit the headlines in early December 2013 as the new love interest of Australia’s second richest man, James Packer. Packer, who had only recently split with his second wife, Erica Baxter, had been friends with Kerr and Bloom during his marriage. Baxter and Kerr also grew up in the same NSW country town. Kerr and Packer have denied they are having a relationship, but Packer told Forbes magazine in an interview this week that his personal life was in tatters.