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Vivid 2023 to enhance appetite for Sydney’s CBD food and dining options

Food-lovers will be enticed to visit next year's Vivid festival in Sydney with a focus on dining.

Food-lovers will be enticed to visit next year's Vivid festival in Sydney with a focus on dining. Photo: AAP

Next year’s Vivid Sydney will have a focus on food and dining in a bid to further improve on this year’s bumper crowds.

Details of the 2023 event have been revealed just hours after the final night of the annual winter light festival concluded.

Vivid Sydney 2022 was the city’s most well-attended to date, attracting more than 2.2 million people over 22 nights.

Attendance was five to 10 per cent above pre-pandemic levels, the NSW government said on Sunday.

The opening weekend was the largest on record since the festival began 13 years ago, and some 630,000 people trekked through the city to look at the lights over the Queen’s Birthday long weekend.

Vivid Sydney 2023 will return in May and will include a focus on food and dining in the city centre.

Vivid Food will give chefs, restaurateurs and producers the chance to create culinary events to promote CBD restaurants and the night-time economy.

NSW Tourism Minister Stuart Ayres said the annual winter festival turbocharges the visitor economy as well as being excellent entertainment.

“Vivid Sydney provides a mid-year boon for restaurants, bars, cafes and retail in the CBD and along the festival’s footprint,” Mr Ayres said.

“Participation figures show that NSW has fallen back in love with Sydney.”

https://twitter.com/VividSydney/status/1537963915161661442

Estimates show about 650,000 people who visited Vivid also dined at restaurants around the festival’s footprint, he said.

“We want new and exciting experiences providing Vivid Sydney firsts, so festival fans return year on year.

“What better way to do that than to make food a key ingredient in the Vivid Sydney mix, in concert with the existing successful elements of light, music and ideas.”

Mr Ayres said next year’s Vivid will be more immersive and include new collaborations, in what he hoped would be the best version of the event yet.

Expressions of interest for light, music, food and ideas open on Sunday.

-AAP

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