From the highest dunk of a biscuit into a cup of tea by a bungee jumper to the most magic tricks performed during a skydive, the adventurous and imaginative are marking Guinness World Records Day with all sorts of feats.

In non-Trump news, the Guinness World Record has been set for highest bungee jump cookie dunk pic.twitter.com/ZbNi1gfWsS

— NBC News (@NBCNews) November 17, 2016

Thousands of people around the world are attempting new records for the occasion, which was launched to mark the day when the 100th millionth copy of the Guinness World Records book was sold and is now in its 12th year.

The UK’s Simon Berry manages a Guinness record for the highest dunk of a biscuit by a bungee jumper. Photo: Matt Alexander/PA

In Britain, Simon Berry took the Guinness World Records title for “highest bungee dunk” after dipping a biscuit into a cup of tea from his 73m bungee rope.

Martin Rees did about 10 magic tricks while skydiving from roughly 4500 metres to get his name into the record book.

In Australia, fitness guru Kayla Itsines led a mammoth exercise class for the titles of “most people performing squats” with 2201 participants, “most people star jumping” with 2192, “most people performing lunges” – 2146 – “most people performing sit-ups” – 2005, and “most people running in one place” – 2195.

In London, Paulo Gabriel da Silva Barros and Katyucia Lie Hoshino were crowned the new title holders for “shortest married couple” with a combined height of 181.41 cm.

Paulo Gabriel da Silva Barros is 90.28cm tall and Katyucia Lie Hoshino Barros is 91.13cm. Photo: Matt Crossick/PA

“We hope our new record will encourage the world to look past the physical differences in others and understand all people should be treated equally,” they said in a statement.

In California, Skipper, a blue and gold macaw, was awarded the “most rings placed on a target by a parrot in one minute” title, with a total of 19 rings.

Basketball team the Harlem Globetrotters also secured records, including the titles for the “farthest basketball shot under one leg” at 15.98 metres.

In Japan, Keisuke Yokota secured the record for “the most traffic cones balanced on the chin” with 26.

Separately, at a ceremony in Beirut on Wednesday, former Lebanese racing driver Nabil Karam broke his own Guinness World titles when he was awarded two new records for having the largest collection of miniature cars, with 37,777 models, as well as 577 dioramas.

We did it! Thanks to all of your hard work we've set a new Guinness World Record for largest display of origami elephants – 78,564. #GWRday pic.twitter.com/RYiRmQhIDx

— 96 Elephants (@96Elephants) November 17, 2016

Averett baseball helps local Wal-Mart break Guinness World Record for largest photo collage https://t.co/pqH67thE3c

— Averett Athletics (@AverettUCougars) November 15, 2016

More than 50,000 dance simultaneously in #China to @Ricky_Martin's "The Cup of Life" for Guinness World Record https://t.co/lzWtmUuEUs 🇵🇷 🇨🇳 pic.twitter.com/1oK1enRlf2

— Puerto Rico 🇵🇷 (@PuertoRicoPUR) November 13, 2016