Woolworths gets laughs for social media gold
Supermarket chain Woolworths has come in for plenty of praise thanks to a social media response that used Eminem for inspiration.
It all began when Facebook user Jamie McGoin contacted the chain on Monday, posting to its wall jokingly about buying spaghetti.
• Facebook’s new creepy, location-based feature
• Andrew Bolt’s love letter to Tony Abbott
• These are the 10 richest Americans in the world
In the post, Mr McGoin referenced Eminem’s hit-song Lose Yourself, which is famous for its reference to the Italian noodle.
While the initial post was humorous, it was no match for the spot on replies that were generated out of the Woolworths’ office
Here’s the original post:
Dear Woolworths,Yesterday I was searching for food to make mums spaghetti. I was nervous, my knees were weak, my palms…
Posted by Jamie McGloin on Monday, September 28, 2015
Here are the Eminem-Woolies mash up responses:
Woolies even showed Beyonce some love:
The supermarket’s responses delighted many online:
Woolworths certainly needed a social media reputation boost.
Around the 150th Anzac anniversary in April, the chain was widely slammed for a campaign deemed insensitive and exploitative of the commemoration.
The “Lest We Forget Anzac 1915-2015. Fresh in our memories” slogan certainly missed the intended mark for the supermarket giant.
