Robbie Campo moves over to Cbus as brand, advocacy and marketing leader

Robbie Campo joins Cbus Photo: Supplied

Industry superannuation movement veteran Robbie Campo has joined building industry fund Cbus.

From July 31 she will take up the newly created role of Group Executive – Brand, Advocacy, Marketing and Product.

Cbus CEO David Atkin said Ms Campo brings an impressive set of skills and experience to the post.

“I’m delighted that someone of Robbie’s calibre and experience is joining our team in a senior leadership role”, Mr Atkin said.

“Robbie comes to the fund after almost two decades working in industry superannuation and has extensive experience working within complex regulatory, political, stakeholder and commercial environments.

In her role she will take responsiblity for building the Cbus brand.

“Our point of difference is our strategy of long term innovative investment in the real economy and the built environment – our investments create jobs and secure retirements for our members,” Mr Atkin said

“Cbus is proud of our record in delivering strong returns for members and with the fund expected to double in size within the next 5-6 years, having the right team in place is an essential part of planning for success,” he said.

Ms Campo said her long-term involvement in the Joint Industry Fund Marketing Campaign, including the long running Compare the Pair campaign, and her experience in advocating for major reforms such as the Future of Financial Advice reforms and system improvements to address the significant gap in women’s retirement outcomes, positions her well to take on the role at Cbus.

“I’m very excited to be joining Cbus, a fund which has successfully navigated extraordinary growth in size and sophistication while remaining true to its founding vision of improving retirement outcomes for its members.”

“I look forward to being part of Cbus’ next stage, building on its strong brand and sustained high levels of member satisfaction and loyalty, to leverage the Cbus voice, innovate product offerings, continue to grow the Fund and secure members’ best interests in the public policy arena,” Ms Campo said.

Ms Campo previously served as Deputy CEO of Industry Super Australia and as a non-executive director of IFS. She has had long involvement in the Joint Funds Marketing Campaign, advocating to improve the super system to enhance members’ retirement outcomes.

She is Chair of the National Policy Committee, and a Director, of Women in Super, and a Non Executive Director of Victoria Legal Aid.

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