Pauline Vamos, former long standing CEO of the Association of Superannuation Funds of Australia, has re-emerged in the super sector, joining the board of listed digital advice company Decimal.

Decimal chairman Mark Potts said Ms Vamos will bring a significant value to the company and its customers. She is “is highly regarded globally … as an executive leader and an ambassador in financial services, complemented by her extensive superannuation knowledge and expertise,” Mr Potts said.

“The appointment comes at a time when Decimal is making significant inroads in the superannuation sector by enabling providers of all sizes with the capability to engage their members more meaningfully through digital advise,” he said.

Ms Vamos was CEO of ASFA for nine years, from 2007 until 2016, and previously was director, financial services regulation – licensing and business operations with ASIC.

She said  “As CEO of ASFA I spent a lot of time leading the conversation with funds and providers on the need to innovate their engagement models. As we know, no fund has yet fully nailed member engagement.”

“I believe that digital advice and scalable technology makes it more accessible, objective, cost effective and convenient. What’s also particularly exciting is its appeal for women, who for various reasons had limited access to the ability to guide their own financial decisions,” Ms Vamos said.

“Ultimately everything Decimal offers the market is geared to improving member engagement. And that’s a key message that needs to be reinforced. This is technology that partners with funds to deliver the best possible outcome to members,” Ms Vamos said.