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Nokia unveils the new 3310, a re-launch of its old classic mobile phone

Weakness in the North American market has seen Nokia's earnings plummet.

Weakness in the North American market has seen Nokia's earnings plummet. Photo: Nokia

Nokia is to re-launch its 3310 mobile phone as the technology firm reveals a new line-up of smartphones in an attempted revamp of the company.

An updated version of the 3310 – first launched in 2000 – complete with the classic mobile game Snake and a month-long standby battery life is to go on sale later this year, new manufacturer HMD Global confirmed.

The company said the device, which will not have internet connectivity, will cost 49 euro ($A67) and is aimed at those looking for a second or so-called “burner” phone to make calls and send texts.

Having once been the world’s largest mobile phone manufacturer, Nokia has since slipped behind all its major rivals and was sold off by previous buyers Microsoft last year.

As well as the 3310, Nokia also revealed a new line of mid-range modern smartphones – including the Nokia 6 the company released in China at the start of the year, as well as a limited edition gloss version called the Arte Black – alongside the new Nokia 5 and Nokia 3.

See the news phones:

nokia 3
The Nokia 3. Photo: Nokia
The Nokia 5. Photo: Nokia
The Nokia 6. Photo: Nokia
Weakness in the North American market has seen Nokia's earnings plummet. Photo: Nokia

All four devices are made from aluminium, with each device shaped from an individual block of metal.

Each also runs the latest version of Android – Nougat 7.0.

HMD Global chief executive Arto Nummela said the new line-up of phones would build on Nokia’s reputation in the industry.

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