Australians are dining out to photograph their food, brag on social media

More than two-thirds of Australiansâ dining choices are now being guided by restaurants they have seen on social media with âInstagramableâ dishes.
Research by online reservation platform OpenTable has revealed that Australians are increasingly turning to technology to help shape their dining experience.
About 65 per cent of diners take photos of their food to share on social media, while 31 per cent admitted to dining at a restaurant to order a particular dish they have seen online.
Almost half of Australians â 49Â per cent â admitted they âcheck-inâ at the restaurant venue.
However, when it came to fine dining, Australians were more likely to be on their best behaviour, with 57 per cent reporting they would ârarely or neverâ touch their phones, compared to 34 per cent at a fast food or pub-style venue.
Canadian-based Australian chef and food writer Mike Ward told The New Daily that while food is now firmly âpart of our social statusâ, he expected it would gradually become less acceptable to use phones in restaurants, as it âdefeats the purposeâ.
âI think our interest in food will continue to grow but, at the same time, I think it will become less cool to pull out your phone,â he said.
âIndependently telling the world what youâre eating defeats the purpose of dressing up and having a social dining experience.â
However, Mr Ward was excited that chefs like himself, who used to labour away anonymously in the kitchen, were at last gaining deserved recognition as a result of the âfood pornâ social media craze.
He said the heightened interest in food online has impacted the food industry on the whole â not only restaurants, but also supermarkets.
âThe world has become a lot smaller in terms of food,â he said.
âThereâs greater awareness in whatâs available, for example what some people might call ethnic foods.
âThese have now become mainstay ingredients in the kitchen. People are open to new ingredients and new ideas.
âWhere we eat and where we shop has become such a large part of our own personal brands and we like to share that.â
One of Australiaâs most internationally respected pastry chefs Kirsten Tibballs, who has had multiple guest appearances on Network Tenâs popular cooking show MasterChef, said Facebook and Instagram were âalways at the forefrontâ of her mind when creating a product.
âWhen we release a new product or innovative technique, it can be shared hundreds of times,â she told The New Daily.
âPhotography has had an exceptional impact on hospitality. There are so many talented novice photographers that take art to whole new level, using food as their inspiration.
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âConsumers see a product or dish that they would like to experience on social media and they will often travel to try it firsthand.
âNowadays, there is a huge emphasis on plating, styling and ensuring patrons have access to good lighting for images.â
Ms Tibballs said she believed the fascination has grown from cooking shows and the rise of chef profiles on television.
âNow when we create something and post an image it can go global instantly,â she said.
âThere are celebrity chefs that have built their reputation and profile purely via social media.â








