Australians are set to be squeezed at the supermarket over Easter, particularly for chocolate, which is rising in price on the back of a shortage on global cocoa markets.

Analysis published this week by Rabobank found chocolate prices on Australian shelves have shot up 8.8 per cent this year with Easter on the horizon amid a 200 per cent spike in cocoa.

It’s a “global deficit” of the commodity that will pinch shoppers at the grocery store before the long weekend, explained Rabobank associate analyst Pia Piggott, who also said chocolate has been a target of shrinkflation – where sizes shrink while prices stay high.

“There is no single root catalyst for this deficit. It is a combination of a range of agricultural and other factors, including adverse weather conditions, ageing trees and disease in crops,” Piggott said.

It’s bad news for Australian families who are already suffering high prices at the supermarket in the lead-up to Easter, whether that’s seafood, red meat or other fresh foods.

Research vital

So, what are some ways to save money at the grocery store ahead of the Easter holidays?

First things first – you’re going to want to ride whatever specials are available, and the best way to do that is to scrutinise phone apps or supermarket catalogues to see which chain has the cheapest prices.

Products are typically updated for the week ahead on Wednesday, so if you haven’t looked this week, check again as supermarkets will shift their pricing strategies ahead of Easter.

Finder expert Angus Kidman said researching ahead and going in with a plan is crucial, pointing to data showing Australians plan to spend up to $644 million on Easter chocolates.

“Many Australians need to stick to a strict budget this Easter given the current economic climate,” he said.

“Start shopping early and price check everything before setting foot in a supermarket to get the best deals – this also helps avoid impulse purchasing.

“And if you’re travelling, consider sharing accommodation costs with friends or family to keep travel costs down.”

Another good way to save on fresh protein like seafood and red meat is to buy in bulk, preferably before you leave the city on any road trips.

If you’re travelling with a group of friends and family make sure to plan ahead and head down to your local market where you’ll be able to get the best price on a bulk deal.

In terms of chocolate goodies, prices have risen sharply, but you’ll still often find the best deals at retailers you might not have considered, like discount department stores.

Supermarkets typically apply mark-ups to seasonal merchandise like Easter eggs, so examine what retailers like Kmart, Big W and even The Reject Shop are offering.

Keep an eye out for shrinkflation, which can be difficult because it’s a notoriously sneaky tactic that catches shoppers off guard.